Meta Ads Specialist

The Palm Legacy is hiring a Meta Ads Specialist

Role Overview – The Palm Legacy is hiring a Meta Ads Specialist - Remote to plan, manage, optimize, and scale paid advertising campaigns across Meta platforms. The ideal candidate should have strong knowledge of Facebook and Instagram advertising, campaign optimization, audience targeting, performance analysis, and lead generation. Campaign Management – You will create, manage, and optimize Meta advertising campaigns based on business objectives. You should ensure campaigns are structured effectively and aligned with target audiences. Audience Targeting – You will research and develop relevant audiences using demographics, interests, behaviors, custom audiences, and lookalike audiences. You should continuously refine targeting based on campaign performance. Ad Optimization – You will monitor campaign performance and optimize budgets, bidding, placements, creatives, and targeting to improve results and advertising efficiency. Lead Generation – You will develop campaigns focused on generating qualified leads and supporting business growth. You should monitor lead quality and identify opportunities for improvement. Performance Analysis – You will analyze key advertising metrics such as CTR, CPC, CPM, conversion rates, cost per lead, and ROAS. You should use performance data to make informed campaign decisions. Creative Coordination – You will work with relevant teams to develop and test ad creatives, copy, formats, and messaging. You should identify which creative approaches deliver the strongest results. A/B Testing – You will conduct structured testing of audiences, creatives, copy, placements, and campaign strategies. You should use test results to continuously improve campaign performance. Budget Management – You will monitor advertising budgets and spending across campaigns. You should allocate budgets effectively based on performance and business priorities. Reporting – You will prepare regular campaign performance reports and provide clear insights into results, challenges, and optimization opportunities. Market Research – You will monitor competitors, advertising trends, audience behavior, and platform developments to identify new opportunities for campaign improvement.

Application Tip – In your application, mention specific Meta Ads results rather than only listing your responsibilities. Include examples such as reduced cost per lead, improved ROAS, increased conversions, or successful campaigns you have managed. If available, include a portfolio or brief case study showing your campaign strategy and results. Send your updated CV to admin@palmlegacy.com

As per Company Policy