Digital Marketing Specialist

At Pavago, one of our clients is hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, SEO, social media, and performance reporting. This is an execution-focused role where you’ll directly impact traffic growth, lead generation, audience engagement, and marketing performance across paid and organic channels. You’ll own campaign execution, optimize performance using data-driven insights, and continuously identify opportunities to improve visibility, conversions, and return on investment. If you’re passionate about Google Ads, SEO, social media, and performance marketing, this role offers the opportunity to make a measurable impact within a growing organization.

Google Ads & Paid Search (Primary Focus) • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing. • Conduct keyword research, audience targeting, competitor analysis, and campaign structuring. • Write and test high-converting ad copy, headlines, and calls-to-action. • Optimize campaign performance by improving CPC, CTR, CPA, ROAS, conversion rates, and quality scores. • Manage campaign budgets, bidding strategies, and performance pacing. • Identify opportunities to improve campaign scalability and lead generation. SEO & Organic Growth • Conduct keyword research using SEMrush, Ahrefs, Google Search Console, or similar platforms. • Optimize metadata, headings, landing pages, website content, and internal linking. • Support technical and on-page SEO improvements. • Monitor keyword rankings, organic traffic, and search visibility. • Identify content gaps and opportunities to improve search performance. • Recommend SEO strategies that drive sustainable organic growth. Social Media Management & Engagement • Manage social media engagement across Instagram, Facebook, and LinkedIn. • Support content scheduling, caption optimization, and post publishing. • Respond to comments, direct messages, and audience interactions. • Monitor engagement metrics, audience growth, and social performance. • Help improve brand visibility and online community engagement. Reporting & Performance Analytics • Monitor campaign performance across paid advertising, SEO, and social media. • Analyze marketing performance using Google Analytics 4 (GA4), Google Ads, SEO platforms, and social analytics tools. • Prepare performance reports with actionable insights and optimization recommendations. • Maintain organized documentation of campaign updates, testing results, and optimization history. • Present data-driven recommendations that improve marketing performance.