PAID SOCIAL STRATEGIST

Paid Social Media Advertising, D2C Sales Growth, Campaign Strategy, and Performance Optimization. The Paid Social Strategist is responsible for planning, managing, and optimizing paid advertising campaigns across social media platforms. The main goal is to reach new audiences, increase direct-to-consumer (D2C) product sales, improve conversions, and maximize advertising returns. This role also involves leading multiple client accounts, collaborating with creative and marketing teams, analyzing campaign performance, and contributing to new business opportunities.

1. Paid Social Strategy: Develop and execute comprehensive paid social media advertising strategies based on client objectives and business goals. 2. Campaign Management: Manage multiple client accounts, monitor campaign performance, and adjust advertising strategies to improve results. 3. D2C Sales Conversion: Develop strategies to increase direct-to-consumer product sales and consistently improve conversion performance. 4. Audience Targeting: Build and expand target audiences using custom audiences, pixel data, interest targeting, and methods beyond lookalike audiences. 5. Campaign Optimization: Monitor advertising performance, identify opportunities, and optimize budget allocation to maximize return on investment.

Leadership: Ability to lead multiple client accounts and support team-wide success. Creative Thinking: Ability to develop innovative advertising strategies rather than relying on traditional methods. Adaptability: Ability to respond quickly to changes in social media platforms, technology, and advertising trends. Independent Problem-Solving: Ability to analyze challenges and develop solutions without constant supervision. Communication: Ability to explain campaign performance, insights, and recommendations to clients and internal teams. Collaboration: Ability to work effectively with creative, marketing, analytics, and account management teams.

Minimum 7 years of experience in paid social media. Proven track record of generating D2C sales through paid advertising campaigns. Experience implementing social media, digital, or integrated marketing campaigns for national brands. Understanding of the broader marketing and communications mix, including traditional and non-traditional channels. Knowledge of content strategy, communications planning, and social media analytics. Strong presentation and storytelling skills.

Remote Work Opportunity. Professional Development Opportunities. Career Growth Opportunities. Leadership and Team Management Experience. Exposure to Emerging Advertising Technologies. Opportunities to Work with Multiple Clients. Participation in New Business Development.